- ICONIC 360 I-SHAPED DESIGN: Attractive from every angle, this TV was designed by the award-winning Paris-based duo Ronan and Erwan Bouroullec to serve as an iconic centerpiece for your space
- ANTI-REFLECTION w/ MATTE DISPLAY: Enjoy more visibility of your QLED 4K TV with 100% Color Volume with virtually no light reflection, night or day; The premium Matte Display Film limits light distraction by reducing glare¹
- DETACHABLE EASEL STAND INCLUDED: The Serif isn’t meant to be boxed in—or just up against the wall; With the elegantly designed detachable easel stand, your TV can grace any place or space
- AMBIENT MODE : When you’re not using it to watch, The Serif will turn your typical TV experience into bold, artful décor with beautiful backgrounds; Add your aesthetic and upload your own pics, or play DJ and The Serif will groove to the music²
- SAMSUNG TIZEN OS: Stream your favorite shows, play games, work out with a trainer; Do all you enjoy with Smart TV Powered by Tizen; Discover your must-have apps and streaming services all just a few clicks away³
- MOBILE MIRRORING: See your favorites on the big screen; Endlessly scroll, experience shows and movies—even take your calls; With Tap View, you can mirror your Samsung Galaxy instantly⁴
- SMARTTHINGS: Take control of your connected devices with SmartThings on your screen; From the comfort of your couch, turn off lights, check the door & more—using just your voice or remote; With this built-in app, you’ve got instant access to them⁵
¹QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television. ²Background feature accuracy may vary based on TV location and is dependent on wall designs, patterns and/or colors. SmartThings app on a mobile device (Android, iOS) is required for some functionality. ³Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. ⁴Stream content straight from your phone, with SmartThings app for Android and iOS, or AirPlay for Apple devices. Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later. TV and Apple devices should be on the same Wi-Fi network to use AirPlay. Compatible devices only. ⁵SmartThings compatible devices only. SmartThings app download may be required. ⁶Number of available views and supported apps/sources depends on the TV model and can be updated without notice. Requires Samsung account. Multi View for mobile is available on Android 4.2 version or higher. For iOS devices, AirPlay is supported on iOS 12.3 or later. ⁷Utilizes AI-Based formulas.
